The robust PP pack is marketed “upside down” with the bun sitting on the branded black lids, and the clear bowl acting as a quirky domed cover.
There are few more decadent and delicious cake toppings than melted chocolate – and there are few easier ways to create the perfect chocolate coating than by using Renshaw’s Colour Melts.
They’re ideal for coating all manner of baked goodies in a smooth and delicious icing, from cake pops to dipped biscuits.
When Renshaw were looking for the perfect packaging for Colour Melts, they naturally turned to Robinson.
The microwaveable clear PP pots all feature bespoke red lids, specially engraved with Renshaw’s branding.
Robinson also decorate the pots in house with 7 different labels, one for each of the Colour Melts in the range. They’re also are extremely easy to use – just melt them in the microwave and they’re ready to go!
Perfect for Christmas!
The judges were impressed with our 4 cell “swirl” jar produced for Cake Angels, which features unique twisted vanes between the chambers.
The category winners will be announced at a gala dinner in November, so it’s fingers crossed for another innovative new pack from Robinson.
Whilst the distinctive metal cans were performing well, the Azera marketeers were keen to further enhance the branding and to improve merchandising via better on shelf stacking.
Using in house CAD design and model making capability, Robinson Plastic Packaging proposed a new overcap that features a prominent Azera logo, and a functional stacking ring.
The dedicated tool has also been specially designed to allow a range of other branding options for the same cap.
The new caps have been seamlessly phased into Tutbury, without the need for any line changes.
Mike Peplow from Nestle commented, “We are delighted with the new cap, and with the pro-active approach shown by Robinson throughout the project”.
Madrox is based in Warsaw and is a supplier of blow, stretch-blow and injection moulded plastic packaging primarily to major brands and private label businesses operating in the household, toiletries and cosmetics sectors in Central Europe.
Robinson recently carried out consumer research in the herb and spice market to help our design team to incorporate important functional and aesthetic features into new packaging concepts. The results were illuminating and highlighted a number of usage behaviours in this sector.
It may not come as a surprise that consumers yearn for the size of dispensing hole to be appropriate for the product. The cooks amongst us know from experience how frustrating it is to dispense spice in a steamy kitchen and the spice would rather stay in the jar than in your signature dish.
Likewise equally exasperating is experimenting with a new recipe for a dinner party with a spice jar too narrow to fit the spoon in, resulting in a messy worktop and less than precise measurements. High on the consumer’s agenda is the ability to put a teaspoon or measuring spoon in the jar for accurate measurement.
Robinson is committed to understanding the needs of our customers, and we believe focussed consumer research is a vital part of the process of designing innovative packaging.
The brief was to create on shelf differentiation by enabling consumers to see 3 exciting cake decorations simultaneously. Fiddes Payne’s proposed design featured unique swirl shape chambers generated by twisting the standard vertical vanes around a fixed central point.
The in-house design team modelled the complicated shape in CAD and using 3D printing worked with specialist toolmakers to achieve the largest degree of twist whilst still allowing successful ejection of the component from the tooling.
Gary Gibbs, New Product Development Manager at Fiddes Payne commented “We are very pleased with the pack which as far as we are aware is the first 4 compartment jar to be made in PS with the twisted swirl shaped vanes”.
Inspired by the idea that an espresso is an ideal accompaniment to a relaxing break, or an after dinner treat, the new pack is an elegant handled cup.
Moulded in black recyclable PP with a frosted finish it is certainly different from the many standard pots currently on the market.
If you want to stand out from the crowd, contact Robinson Packaging Innovation.
Robinson Paperbox has recently won some significant new business with the one of the leading manufacturers of wooden jigsaws. The Wentworth Wooden Jigsaw Company has been producing exquisitely crafted wooden jigsaw puzzles since it was founded in 1994 by Kevin Wentworth Preston.
Using computer controlled lasers and state of the art technology, Wentworth has become known for it’s quality and design, and supplies in excess of 150,000 puzzles a year in over 35 countries around the world. The high quality wooden puzzles range from 30 to 1,500 pieces with an extensive selection suitable for beginners and experienced puzzlers.
Wentworth approached Robinson to look at ways to improve the quality of their current packaging. Robinson immediately made a quick design alteration to the die cut labels which made the box more aestically pleasing to the consumer.
Thomas Blaettler, Wentworth production manager commented “Things can prove to be difficult when you choose to change suppliers, Robinson have made this task so much easier with their quick turnaround times on design samples and colour matching proofs. The overall project management approach has worked extremely well for us and gives us confidence we have found the right supplier for our business”
Robinson made an immediate impact in offering a substitute for their hero box which was retailed in Waitrose. Now with over 10 different boxes Robinson and Holdsworth are forging a long standing partnership.
The latest boxes added to the range are highly decorative, brass foiled boxes for John Lewis. These boxes have been well received by both Holdsworth and the retailer.
Genevieve Holdsworth, owner of Holdsworth Chocolates commented “Robinson has transformed our thinking of how to package exquisitely made chocolates, there is no doubt we have increased our costs on packaging but we have been able to make reductions in other areas like the packing and over labelling. We have grown to the point where we have recently moved to a purpose built unit in the Bakewell area where we aim to be one of the country’s leading chocolatiers”