Working closely with market leaders Fiddes Payne, Robinson Plastic Packaging has developed two new multi-cell jars for the re-branded Cake Angels range, which has been recently launched in the rapidly growing home baking sector.
Manufactured in glass-clear styrene, both jars feature a special dispensing lid and a locating device to improve production line efficiency.
Robinson has a wealth of experience in the design and manufacture of segmented jars, with production of similar packs in the UK and Poland.
As part of the development process Robinson made extensive use of their in-house design and model making capabilities to ensure the components met the exacting performance criteria laid down by Fiddes Payne. Commenting on the project Chris Neal, Purchasing Manager of Fiddes Payne said “for some time we have wanted the flexibility of a local supplier combined with a consistently high specification, which is what Robinson has now been able to provide”
Our new plant in Poland, which gives our existing customers Central European coverage, has proved so successful that we have appointed David Shaw as International Business Development Director to present Robinson to new customers on the continent. The appointment of David, who is based in the UK, strengthens the international team along with Ewa Przygonska as Business Development Manager, who is based in Poland. David has extensive international experience with Unilever, Nestle, SC Johnson and Kerry Ingredients. Ewa has 14 years experience in the packaging business in Poland.
As part of their expansion of the hugely successful City Kitchen range, Kerry Foods worked closely with Robinson Plastic Packaging to develop a custom designed bowl and lid for an exciting range of new soup and noodle dishes.
The bowl is manufactured in ultra clear PP material and features a simple but effective T/E tab. The lid features the distinctive City Kitchen branding, which has been specially engraved into the tooling.
Commenting on the new pack, Adam Halliday, Development Manager for Consumer Brands said, “The Robinson team pulled out all the stops to ensure that we hit a challenging launch deadline”.
The company, a wholly owned subsidiary of Robinson, currently serves several market sectors such as luxury goods, including food, top tier confectionery and toiletries and cosmetics.
Speaking about the award, sales manager Jon Walker said: “This is great news – great news. We have spent the past few months working towards getting this accreditation and to come through with no non-conformances was a great achievement by all involved. We have a dedicated work force with over 40 years’ experience which puts us in a good position to drive our business onwards and upwards.
“With increased focus on supply chain flexibility and rising distribution costs, the ability to supply our branded customers locally, therefore maximising speed to market, is a major advantage. We see this trend increasing particularly in the food sector.
“To be unique in our offering of BRC approved status is already seen as a competitive advantage important by our customers.”
The BRC global standards are a suite of four industry-leading technical standards that specify requirements to be met by an organisation to enable the production, packaging, storage and distribution of safe food and consumer products.
Robinson Paperbox Packaging was established in June 2012. The firm said it has built on the company’s long history and expertise in paper-based packaging dating back to the eighteenth century. The new business was relocated to a facility in Chesterfield, Derbyshire in January 2012 and from its inception has aimed to achieve BRC approved status, according to the firm.
According to Robinson, this brings it in line with all other Robinson manufacturing facilities both in UK and abroad and is recognised as an important requirement by major retailers and branded business customers. The firm claimed that it is the only automated rigid box manufacturer in the UK to hold this accreditation and are striving to become one of the leading box companies in the UK.
Robinson also said will shortly be launching a new website in the coming weeks for both its paperbox and custom injection moulded plastic divisions as part of their new marketing strategy.