3D Printing Moulds the Future for Robinson

We have recently invested in another 3D printer to run alongside the basic FDM (Fused Deposition Modelling) printer already in situ.

The new Objet 30 Pro desktop 3D printer can produce models in a range of colours, and in a material that closely matches the look and feel of PP. The advanced print technology enables us to produce models with a superior realistic finish, accurately capturing intricate details of the pack design including branding and logos.

 

 

 

 

Kerry Getting Steamed Up With Robinson

Inspired by the street food scene in Taiwan, Kerry Foods have found a new way of using the iconic City Kitchen bowls for two different savoury steamed buns (or Gua Bao)

The robust PP pack is marketed “upside down” with the bun sitting on the branded black lids, and the clear bowl acting as a quirky domed cover.

Renshaw Colour Melts!

There are few more decadent and delicious cake toppings than melted chocolate – and there are few easier ways to create the perfect chocolate coating than by using Renshaw’s Colour Melts.

They’re ideal for coating all manner of baked goodies in a smooth and delicious icing, from cake pops to dipped biscuits.

When Renshaw were looking for the perfect packaging for Colour Melts, they naturally turned to Robinson.

 

The microwaveable clear PP pots all feature bespoke red lids, specially engraved with Renshaw’s branding.

Robinson also decorate the pots in house with 7 different labels, one for each of the Colour Melts in the range. They’re also are extremely easy to use – just melt them in the microwave and they’re ready to go!

   Perfect for Christmas!

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Robinson Shortlisted Again

Robinson shortlised for UK Packaging Awards 2014For the second year in succession Robinson has been shortlisted for a prestigious UK Packaging Award (organised in conjunction with Packaging News).

The judges were impressed with our 4 cell “swirl” jar produced for Cake Angels, which features unique twisted vanes between the chambers.

The category winners will be announced at a gala dinner in November, so it’s fingers crossed for another innovative new pack from Robinson.

Robinson Brew Up Branded Coffee Closure

Robinson supply Azera closureWhen they transferred manufacture of Azera, the hugely popular barista style instant coffee, to their Tutbury site, Nestle UK took the opportunity to refresh the packaging.

Whilst the distinctive metal cans were performing well, the Azera marketeers were keen to further enhance the branding and to improve merchandising via better on shelf stacking.

Using in house CAD design and model making capability, Robinson Plastic Packaging proposed a new overcap that features a prominent Azera logo, and a functional stacking ring.

The dedicated tool has also been specially designed to allow a range of other branding options for the same cap.

The new caps have been seamlessly phased into Tutbury, without the need for any line changes.

Mike Peplow from Nestle commented, “We are delighted with the new cap, and with the pro-active approach shown by Robinson throughout the project”.

Madrox Acquisition Now Complete

Madrox AquisitionRobinson’s strategy is to expand its business in Central Europe and increase its turnover through the acquisition of companies that increases its relevance to its customers.

Madrox is based in Warsaw and is a supplier of blow, stretch-blow and injection moulded plastic packaging primarily to major brands and private label businesses operating in the household, toiletries and cosmetics sectors in Central Europe.

Completion of the acquisition of Madrox

Consumers Recipe for Success

Spices Sector Market ResearchRobinson recently carried out consumer research in the herb and spice market to help our design team to incorporate important functional and aesthetic features into new packaging concepts. The results were illuminating and highlighted a number of usage behaviours in this sector.

It may not come as a surprise that consumers yearn for the size of dispensing hole to be appropriate for the product. The cooks amongst us know from experience how frustrating it is to dispense spice in a steamy kitchen and the spice would rather stay in the jar than in your signature dish.

Likewise equally exasperating is experimenting with a new recipe for a dinner party with a spice jar too narrow to fit the spoon in, resulting in a messy worktop and less than precise measurements. High on the consumer’s agenda is the ability to put a teaspoon or measuring spoon in the jar for accurate measurement.

Robinson is committed to understanding the needs of our customers, and we believe focussed consumer research is a vital part of the process of designing innovative packaging.

Robinson Swirl Success

Robinson 4 compartment swirl jarHome baking experts Fiddes Payne sought our help in producing a new variant of the popular 4 compartment dispensing jar, as part of a re launch of their Cake Angels brand.

The brief was to create on shelf differentiation by enabling consumers to see 3 exciting cake decorations simultaneously. Fiddes Payne’s proposed design featured unique swirl shape chambers generated by twisting the standard vertical vanes around a fixed central point.

The in-house design team modelled the complicated shape in CAD and using 3D printing worked with specialist toolmakers to achieve the largest degree of twist whilst still allowing successful ejection of the component from the tooling.

Gary Gibbs, New Product Development Manager at Fiddes Payne commented “We are very pleased with the pack which as far as we are aware is the first 4 compartment jar to be made in PS with the twisted swirl shaped vanes”.

A New Handle on Indulgence Desserts

Robinson's dessert cup packagingRobinson has worked closely with a supplier to Morrisons Supermarket’s to create an indulgence dessert pack with a difference.

Inspired by the idea that an espresso is an ideal accompaniment to a relaxing break, or an after dinner treat, the new pack is an elegant handled cup.

Moulded in black recyclable PP with a frosted finish it is certainly different from the many standard pots currently on the market.

If you want to stand out from the crowd, contact Robinson Packaging Innovation.

Puzzling things happen at Robinson

Robinson Paperbox supply Wentworth PuzzlesRobinson Paperbox has recently won some significant new business with the one of the leading manufacturers of wooden jigsaws. The Wentworth Wooden Jigsaw Company has been producing exquisitely crafted wooden jigsaw puzzles since it was founded in 1994 by Kevin Wentworth Preston.

Using computer controlled lasers and state of the art technology, Wentworth has become known for it’s quality and design, and supplies in excess of 150,000 puzzles a year in over 35 countries around the world. The high quality wooden puzzles range from 30 to 1,500 pieces with an extensive selection suitable for beginners and experienced puzzlers.

Wentworth approached Robinson to look at ways to improve the quality of their current packaging. Robinson immediately made a quick design alteration to the die cut labels which made the box more aestically pleasing to the consumer.

Thomas Blaettler, Wentworth production manager commented “Things can prove to be difficult when you choose to change suppliers, Robinson have made this task so much easier with their quick turnaround times on design samples and colour matching proofs. The overall project management approach has worked extremely well for us and gives us confidence we have found the right supplier for our business”