Whilst the distinctive metal cans were performing well, the Azera marketeers were keen to further enhance the branding and to improve merchandising via better on shelf stacking.
Using in house CAD design and model making capability, Robinson Plastic Packaging proposed a new overcap that features a prominent Azera logo, and a functional stacking ring.
The dedicated tool has also been specially designed to allow a range of other branding options for the same cap.
The new caps have been seamlessly phased into Tutbury, without the need for any line changes.
Mike Peplow from Nestle commented, “We are delighted with the new cap, and with the pro-active approach shown by Robinson throughout the project”.
Madrox is based in Warsaw and is a supplier of blow, stretch-blow and injection moulded plastic packaging primarily to major brands and private label businesses operating in the household, toiletries and cosmetics sectors in Central Europe.
Robinson recently carried out consumer research in the herb and spice market to help our design team to incorporate important functional and aesthetic features into new packaging concepts. The results were illuminating and highlighted a number of usage behaviours in this sector.
It may not come as a surprise that consumers yearn for the size of dispensing hole to be appropriate for the product. The cooks amongst us know from experience how frustrating it is to dispense spice in a steamy kitchen and the spice would rather stay in the jar than in your signature dish.
Likewise equally exasperating is experimenting with a new recipe for a dinner party with a spice jar too narrow to fit the spoon in, resulting in a messy worktop and less than precise measurements. High on the consumer’s agenda is the ability to put a teaspoon or measuring spoon in the jar for accurate measurement.
Robinson is committed to understanding the needs of our customers, and we believe focussed consumer research is a vital part of the process of designing innovative packaging.
The brief was to create on shelf differentiation by enabling consumers to see 3 exciting cake decorations simultaneously. Fiddes Payne’s proposed design featured unique swirl shape chambers generated by twisting the standard vertical vanes around a fixed central point.
The in-house design team modelled the complicated shape in CAD and using 3D printing worked with specialist toolmakers to achieve the largest degree of twist whilst still allowing successful ejection of the component from the tooling.
Gary Gibbs, New Product Development Manager at Fiddes Payne commented “We are very pleased with the pack which as far as we are aware is the first 4 compartment jar to be made in PS with the twisted swirl shaped vanes”.
Inspired by the idea that an espresso is an ideal accompaniment to a relaxing break, or an after dinner treat, the new pack is an elegant handled cup.
Moulded in black recyclable PP with a frosted finish it is certainly different from the many standard pots currently on the market.
If you want to stand out from the crowd, contact Robinson Packaging Innovation.
Robinson Paperbox has recently won some significant new business with the one of the leading manufacturers of wooden jigsaws. The Wentworth Wooden Jigsaw Company has been producing exquisitely crafted wooden jigsaw puzzles since it was founded in 1994 by Kevin Wentworth Preston.
Using computer controlled lasers and state of the art technology, Wentworth has become known for it’s quality and design, and supplies in excess of 150,000 puzzles a year in over 35 countries around the world. The high quality wooden puzzles range from 30 to 1,500 pieces with an extensive selection suitable for beginners and experienced puzzlers.
Wentworth approached Robinson to look at ways to improve the quality of their current packaging. Robinson immediately made a quick design alteration to the die cut labels which made the box more aestically pleasing to the consumer.
Thomas Blaettler, Wentworth production manager commented “Things can prove to be difficult when you choose to change suppliers, Robinson have made this task so much easier with their quick turnaround times on design samples and colour matching proofs. The overall project management approach has worked extremely well for us and gives us confidence we have found the right supplier for our business”
Robinson made an immediate impact in offering a substitute for their hero box which was retailed in Waitrose. Now with over 10 different boxes Robinson and Holdsworth are forging a long standing partnership.
The latest boxes added to the range are highly decorative, brass foiled boxes for John Lewis. These boxes have been well received by both Holdsworth and the retailer.
Genevieve Holdsworth, owner of Holdsworth Chocolates commented “Robinson has transformed our thinking of how to package exquisitely made chocolates, there is no doubt we have increased our costs on packaging but we have been able to make reductions in other areas like the packing and over labelling. We have grown to the point where we have recently moved to a purpose built unit in the Bakewell area where we aim to be one of the country’s leading chocolatiers”
Robinson is delighted to announce that we will be showcasing an exciting new development at the forthcoming Packing Innovations show – glass clear thin walled pots made from commodity “bottle grade” PET material.
Robinson has been working for some time with specialist tool making and material partners to perfect a process that is both cost-effective and repeatable.
For the first time PET pots are now an affordable alternative to the usual styrene versions, with the added benefits that they won’t shatter during filling or distribution, and they can be recycled with the widely collected PET beverage bottle waste stream.
Launching initially in a 70ml shot glass format this technology is particularly suited to the chilled dessert sector and we expect to introduce a variety of bespoke packs later this year.
Talking about the project Richard Goulding, Business Development Manager for Robinson Plastics said, “With this development, Robinson is set to establish itself as a leading player in the fresh filled food market and we are also working on a wide range of other food and non-food opportunities”
At the NEC, Robinson will be showcasing their City Kitchen bowl, which was highly commended at the 2014 UK Packaging Awards, along with an array of bespoke packaging solutions from both the Plastic and Paperbox divisions.
The Packaging Innovations show takes place on 26th and 27th February 2014 at the NEC in Birmingham providing packaging professionals with an opportunity to meet the experts, listen to presentations on the hottest topics and to see inspirational new ideas.
Robinson will be delighted to welcome prospective customers at the show which offers the perfect platform to demonstrate our capabilities in a relaxed environment. We will show you how we can develop your needs from concept through to a product on the shelf.
Be our guest at the exhibition, to register for your complimentary invitation, simply click here.
Clare has more than 6 years experience in injection moulding sales, and she has particular expertise in working with customers to bring bespoke packaging solutions to market.